Driving the Future: How soft skills keep logistics moving forward

In this issue, A&S Recruitment’s Becky Crevald explains how in today’s fast-evolving job market, soft skills have become just as critical as technical know-how – if not more so.

Becky explains: “Nowhere is this shift more evident than in the logistics sector, where workers face a dynamic blend of technological innovation, global supply chain complexity, and high customer expectations. As automation takes over the industry’s routine tasks, those uniquely human abilities that can’t be replicated by machines—communication, adaptability, and emotional intelligence—are rising to the forefront.

“Adaptability is arguably the most vital soft skill in logistics today. From responding to supply chain disruptions to integrating new technologies and regulatory changes, the ability to pivot quickly has become a hallmark of top performers. Workers who can embrace change, learn new systems, and remain calm under pressure are not just valuable—they’re now considered indispensable. Working in an industry where conditions are hostage to change, flexible thinkers keep operations moving smoothly.”

Strong communication is also at the core of logistics success. Becky continues: “Whether coordinating deliveries, managing remote teams, or resolving client concerns, transparent and empathetic communication ensures alignment across departments and geographies. Hybrid work environments (and long, drawn-out Teams calls) have made the art of clear communication even more essential. A well-delivered message can prevent delays, mitigate conflicts, and foster a culture of trust, something that is crucial when things don’t go as planned.

“Equally important is emotional intelligence, as this influences team cohesion, leadership effectiveness, and conflict resolution. In a warehouse or transport setting where diverse teams operate under tight timelines, the ability to read emotions, respond calmly, and encourage others creates a more resilient and efficient workplace. Emotionally intelligent leaders and team members help prevent miscommunication, manage stress, and boost morale.”

Problem-solving and time management are skills that give employees a competitive edge. She says: “Employers are drawn to individuals who stay solution-focused and can think critically as a situation unfolds. Likewise, those who can manage their workload, prioritise tasks, and meet tight deadlines help ensure the whole chain runs efficiently, saving time and money for the business.”

Ultimately, cultural fit and leadership are more important now than ever. “Over the last few years, we have seen how clients are increasingly hiring based on attitude, initiative, and teamwork potential rather than experience alone. Gone are the days when leadership is confined to management roles. Employers are now seeking frontline workers who motivate others, take initiative, demonstrate accountability, and drive team success. In an age where AI handles the data, it’s the human skills – collaboration, empathy, creativity – that will continue to make the difference, thank goodness.”